Posts in Story Behind...
STORY BEHIND … PICCADILLY

Piccadilly Cabinet is made in an era where modernity is overcoming our traditions, but even now we’re a lot defined by our past and our ancestors. We can’t forget how we got here, how we used to live. Irvin Howe once said “Modernity consists in a revolt against the prevailing style, an unyielding rage against the official order.” but in this case the revolt consists in the search for the balance between this both time spaces. “Content precedes design. Design in the absence of content is not design, it’s decoration.” – ZELDMAN, Jeffrey.

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