CREATIVE INTUITION

Typically a design process model contains a briefing, understanding the constraints or the context, defining specific requirements, exploring design solutions, testing and analysing solutions, communicating…but not always in this order. This works, however a fluidity is still needed to create something out of the box. When these models don’t get questioned about the importance of each step and how wrong they can be, the probability is higher to create something similar to others. All projects are different. Naive are those who think that they can use one design process for every project. “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot.” (Bruce Lee)

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Andre Teoman Comment
STORY BEHIND … PICCADILLY

Piccadilly Cabinet is made in an era where modernity is overcoming our traditions, but even now we’re a lot defined by our past and our ancestors. We can’t forget how we got here, how we used to live. Irvin Howe once said “Modernity consists in a revolt against the prevailing style, an unyielding rage against the official order.” but in this case the revolt consists in the search for the balance between this both time spaces. “Content precedes design. Design in the absence of content is not design, it’s decoration.” – ZELDMAN, Jeffrey.

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